PopCap Shanghai to lead Chinese culturalisation of key EA Mobile IP

FIFA, Need for Speed and Battlefield on the cards

PopCap Shanghai to lead Chinese culturalisation of key EA Mobile IP

EA/PopCap's Plants vs. Zombies 2 has been successful in China thanks to its release on Tencent's fast-growing WeChat games platform.

And even games such as Heroes of Dragon Age have found their way into the Chinese App Store top 50 top grossing chart without any overt culturalisation.

The company is looking to do much more in the territory, however, and that's where PopCap's Shanghai office comes into play.

Tailor made

Talking to GamesInAsia, its general manager Leo Lin says that it will take the lead in bringing EA Mobile's top franchises to China in the FY14-15 financial year, starting 1 April.

"Our job is first to filter opportunities, then put a team together to make it work in China," he said.

The Shanghai office previously worked on a Chinese versions of Plants vs Zombies and the Chinese-only title Plants vs Zombies: Great Wall.

It's expected the studio will pick a handful of titles to work on, with franchises such as FIFA, Need for Speed and Battlefield highlighted.

[source: GamesInAsia]

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A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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