In any other country, an automotive plastic parts company buying a mobile game publisher would be considered strange.
In China, however, such corporate mash-ups are commonplace - read our article - M&A the Chinese way: 5 surprising acquisitions of game companies - for similar examples.
In that context then, Zhejiang Century Huatong Group buying China Mobile Games and Entertainment Group Limited (CMGE) - which recently delisted from the NASDAQ (another Chinese trend) - is commonplace.
The deal will cost Zhejiang Century Huatong Group around $1 billion.
On the up
For its final annual report for the calendar year 2014, CMGE had annual sales of $204 million, generating profits of $37 million (PDF).
According to InsideGamesAsia.biz, the company's successful mobile games now include.
- Legend of Sword and Fairy, which makes around $8 million a month,
- Fu Hao Jin San Shun ($6 million/month)
- Jue Zhan Sha Cheng ($3 million/month), and
- Superhero ($3 million/month).