Tencent will start limiting the player time for young players of its hit MOBA Honor of Kings after accusations that children were addicted to the game.
The title has been a huge success in China and is said to have racked up as many as 50 million daily active users, with more than 200 million in total playing it.
According to Reuters, parents and teachers complained that kids were playing the game too much.
In response, Tencent will now limit gameplay to one hour a day for children under 12. Those aged 12 to 18 will be restricted to two hours a day.
On top of this, children under 12 will not be able to play the game after 9pm in China.
Chinese mobile data firm Jiguang claims over half of the game’s users are below 24 years old, with more than a quarter under the age of 19.
"There are no rules to prevent indulgence in mobile games in China, but we decided to be the first to try to dispel parental worries by limiting play time and forcing children to log off," Tencent said on its official WeChat account.
Tencent clarified that accounts that do not provide real-name information will be treated as below the age of 12 and therefore limits will apply to their game time.