Tencent opens up WeChat mini-games platform to external devs

Chinese publisher expects significant share of sales

Tencent opens up WeChat mini-games platform to external devs

Tencent has welcomed external developers to its mini-games platform on WeChat for the first time.

Called Weixin in mainland China, the mini-games work similar to Facebook Instant Games, with available titles requiring no additional download to play.

As reported by the South China Morning Post, the new batch of games including those from third-party developers were released on April 4th 2018.

Studios will receive a 30 to 50 per cent share of revenue made from in-game advertisements.

Android Developers can also sell virtual items through the platform, with Tencent picking up a 40 per cent share. Typically in-app purchases are split 70/30 in the developer’s favour. Sale of these items through the platform is not yet available on iOS.

The WeChat mini-games platform is said to have attracted 170 million daily active users, according to Jefferies equity analyst Karen Chan. Overall the WeChat messaging app has over one billion monthly active users.

Partners in crime

It was previously announced that Ubisoft and Ketchapp had partnered up with Tencent to bring a number of casual titles to China through Weixin.

The news came shortly after accusations that Tencent had copied Ketchapp’s Bottle Flip title on the platform, which it had called Tiao yi tiao (Jump to jump).

It’s not clear when or if the Weixin mini-games platform will be made available in the West, and whether it is open to all developers are just a select few at this moment.

Facebook only recently opened up the Instant Games platform to all developers, following an extensive beta period which allowed for only a select few developers.

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Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.