Hong Kong publisher Animoca Brands has signed a mutual investment agreement with Canadian advertising firm Versus Systems.
The deal will see the two companies transfer fully paid ordinary shares equal to $500k in value.
The firms are now set to form a strategic cooperative agreement that could see Animoca utilise its Winfinite platform for advertising via the publisher’s partnerships with iClick, Talenthouse and Gamma Innovations.
Winfinite is an in-game prizing and promotion tool that allows advertisers to offer products and digital goods as rewards to players who earn in-game achievements. It’s available for use across mobile, console, PC and streamed media.
“Versus Systems has the ability to provide Animoca Brands with technology which will be beneficial to the company on a number of levels,” said Animoca Brands chairman Yat Siu.
“Animoca Brands will explore the possibility of leveraging any of its multiple partnerships for advertising benefit, and explore ways to utilise Winfinite in its existing games portfolio.”