Fifa World Cup 2026
Games are getting match ready for the FIFA World Cup 2026
From Roblox to Netflix and even EA without a FIFA licence, this sporting event has triggered an industry-wide scramble for football fans on every platform
Company Profile
Roblox
Website
www.roblox.com
About
With the largest user-generated online gaming platform, and over 15 million games created by users, Roblox claim to be the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
Related People
Jonathan Vlassopulos
Vice President and Global Head of Music
Morgan Tucker
Head of Product for the Social Group
Claus Moberg
VP, Engineering
Laura Higgins
Director of Community Safety & Civility
Michael Guthrie
CFO
Dan Sturman
Chief Technology Officer
Julian Walshaw-Vaughan
Vice President Of Engineering
Stefano Corazza
Head of Roblox Studio
Mohamed El Sheakh
General Manager - Middle East, North Africa and Türkiye
Remy Malan
VP of Customers
John Stauffer
VP of engineering
David Baszucki
CEO
Nick Tornow
VP of Engineering for Development
Joost Hagesteijn
General Manager for Europe
Tami Bhaumik
VP, Marketing
Rick Silvestrini
Chief Marketing & Revenue Officer
Corey Robinson
Software Engineer
Morgan McGuire
Chief scientist
+15 more
Accolades
Articles featuring Roblox
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Ai Acquisition
Roblox strengthens AI ambitions with Morpheus AI acquisition and founder hires
The company plans to integrate Morpheus AI technology into its Roblox Video Model
Online Safety
SuperAwesome partners with Roblox as under-13 advertising partner
The partnership focuses on delivering brand-safe and COPPA-compliant advertising experiences
New Offerings
Mexican Football Federation launches FIFA Super Soccer activation on Roblox ahead of World Cup 2026
The event lets players use Mexico’s official adidas 2026 kit before it is worn at the tournament
Roblox Collaboration
Miraculous and Rabbids launch cross-experience Roblox collaboration
The collaboration links three Roblox experiences through a shared narrative
Back Of The Net
Canada national football team partners with Roblox’s FIFA Super Soccer
Deal is part of Canada Soccer's 'Our Game Now' marketing campaign that aims to generate excitement for the team
Child Safety
FTC urged to investigate Roblox over child safety and spending concerns
Roblox accused of complex in-game spending system using Robux currency
New Offerings
Roblox expands mental health efforts with new partnerships and well-being resources
The company partnered with Koko, ThroughLine, and Thrive
Deal Analysis
Why the Savvy-Roblox deal lands differently in Saudi Arabia
A look at why Savvy Games Group has cut a deal with popular UGC platform Roblox despite local restrictions and global allegations around child safety
Jobs Roundup
May 2026's Movers and Shakers: Xbox leadership reshuffle, Stillfront hires CHRO, and more
Our regular roundup of the mobile games industry's movers and shakers
Job News
Roblox appoints Mohamed El Sheakh as general manager for MENA and Türkiye
The new GM will oversee partnerships and developer ecosystem growth
New Partnerships
Gamefam teams up with Borussia Dortmund for FIFA Super Soccer on Roblox
The event introduces exclusive Borussia Dortmund-themed quests and rewards for players
New Partnerships
Savvy Games Group and Roblox sign MoU to grow Saudi Arabia’s game development ecosystem
Partnership focuses on game development training and education initiatives
New Partnerships
Starbreeze partners with Gamefam for new Payday game on Roblox
The title is scheduled to launch later this year
New Offerings
Roblox reveals hybrid architecture for photorealistic multiplayer worlds
“This architecture will empower creators of all sizes”
Ip Insight
Transmedia is back: Why the next hit game IP might start as an animated microdrama
AI, Roblox and beyond: 6 things we learned at Cartoon Next 2026 about the future of cross-platform storytelling
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
Roblox Revs Up
Roblox hires Joost Hagesteijn as first general manager for Europe
The newly created position has been established following significant growth in Europe
Staff Surge
Roblox workforce grows 24% to over 3,000 full-time staff
The platform had a "banner year" in 2025 with hits like Steal a Brainrot and Grow a Garden
New Offerings
Roblox launches agentic AI tools to speed up game development workflows
The company said 44% of top creators already rely on AI tools across Roblox’s ecosystem
Settlement Reached
Roblox agrees $12.5m deal to enhance child safety
The company is committing $10m to programmes encouraging children to engage in offline activities
Parental Controls
Roblox introduces new age-based accounts as it fights to alleviate safety concerns
UGC platform further expands parental controls and age-verification rules
Ugc
Roblox launches avatar makeup category to expand creator monetisation and brand partnerships
Roblox said users updated their avatars an average of 274m times per day in early 2025
Podcast | Episode 87
Was Epic's app store battle worth it? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 87...
Adaptations Ahoy
Baobab to adapt Roblox hits Deepwoken, Natural Disaster Survival and Barry’s Prison Run for film and TV
The studio selected titles with deep engagement and strong world-building rather than chasing short-lived viral success
Hot Five
Hot Five: Wuthering Waves 3.0 and beyond, Budge Studios’ Nickelodeon partnership, and Roblox to take cut of in-game brand deals
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Roblox to take cut of in-game brand deals from 2027 under new advertising rules
The company is restructuring its ad ecosystem to position Roblox as a full-scale media and commerce channel, not just a games platform
New Offerings
Roblox launches Incubator and Jumpstart programmes to help developers build more advanced games for its platform
The company is pushing for a new generation of Roblox experiences that go beyond the traditional look
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
New Offerings
Roblox launches AI-powered chat system that automatically rephrases inappropriate messages
The feature replaces blocked text with more respectful language while preserving the original meaning
Child Safety
LA County sues Roblox over alleged child safety failures
Officials claim the platform exposes minors to grooming and sexual exploitation
New Offerings
Roblox launches Global Parent Council to strengthen family engagement and online safety oversight
The council includes 80 parents and caregivers from 32 countries across four regions
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Child Safety
Egypt blocks Roblox over concerns about child safety and harmful online content
The Supreme Council for Media Regulation is coordinating with telecom authorities to enforce the ban
Roblox Records
Roblox revenue up 36% Y/Y as Grow a Garden and Steal a Brainrot drive multiple milestones
Nearly $4.9bn was generated in 2025, with $6.8bn in bookings
Child Safety
Australian government calls urgent meeting with Roblox over child safety concerns
Communications minister Anika Wells cited reports of grooming and sexually explicit user-generated content on the platform.
New Offerings
Roblox launches 4D generation creation feature enters beta
The new system moves beyond static assets, allowing players to generate fully interactive objects in game
Ai Debate
Google's Project Genie sparks fall in gaming shares as industry experts question use-case
"The direction is right. The timeline is not what traders think it is," says Storygrounds CEO Andrew Green
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Milestone
Roblox reports record 12.8m concurrent users for Bruno Mars virtual concert
Players collected more than 5.4m limited-edition “Brunito Marsito” brainrot collectables during the activation
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Online Safety
Roblox rolls out mandatory facial age checks for in-game chat worldwide
Users must now complete an age check before they can chat with others
New Offerings
Roblox reveals new Homepage Feature and expands programmatic partnerships
The company said younger audiences are shifting from passive viewing to active participation in creator-led environments
Hot Five
Hot Five: Top grossing games of 2025, Nitro Games promotions, and New York’s mental health warnings for social media
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Best Of 2025
Isa Muhammad's top stories of 2025: Saudi Arabia’s $55bn EA bid, Roblox growth, Netflix’s Warner Bros gamble, and more
PocketGamer.biz MENA reporter Isa Muhammad revisits his top stories from 2025
Best Of 2025
Paige Cook's top stories of 2025: Squad Busters shutdown, a transmedia boom, the Digital Fairness Act and more
PocketGamer.biz deputy editor Paige Cook highlights some of the top stories of 2025
New Offerings
FIFA and Roblox extend partnership with launch of FIFA Super Soccer
Gamefam rebranded its Super League Soccer as FIFA’s official Roblox game
Milestone
Roblox content surpasses one trillion all-time views on YouTube
Players logged 88.7bn hours on Roblox in 2025, alongside over 50m daily searches