Sydney-headquartered mobile ad firm Leadbolt has opened a new office in Bangalore.
Leadbolt serves more than 10 billion ads a month, in over 165 countries and across 65,000 mobile apps - many of which are games.
The company, which also has offices in Los Angeles and Beijing, feels that the sheer volume of mobile devices in India makes it a significant territory.
"Expanding our physical presence with a team in India was an obvious choice to better serve our regional clients, as well as tap into the incredibly talented community here," said Dale Carr, Leadbolt's founder and CEO.
"It's an exciting time of growth for Leadbolt, and an unprecedented opportunity as Bangalore emerges as a thriving hotbed of mobile technology and massive mobile user population."
"We look forward to fully participating in and contributing to the mobile-first culture in a more local, hands-on way."