UK trade body Ukie has recruited 18 UK games businesses, including Pocket Gamer owner Steel Media, for a trade mission to G-Star in South Korea.
The 'mission' will give those UK companies, the opportunity to meet, and potentially trade with, emerging Asian businesses.
The trip was arranged following a successful delegation visit from South Korea, which met with UK companies exhibiting on the UK Industry stand at Gamescom 2014 in Germany.
Ukie CEO Jo Twist and secretary of state Sajid Javid MP will also be in attendance as they prepare to discuss the tax incentives in the UK and the strength of the UK's creative industries at a Creative Industries Forum in Seoul.
Seize the moment
Twist hopes that delegates from the UK will use this unique opportunity to showcase the country's "huge diversity of talent".
"UKTI South Korea were really impressed with the breadth of UK talent at Gamescom, and wanted to support UK companies on this mission to open up some opportunities for both Korean and British companies," she said.
"This is a great opportunity to showcase the huge diversity of talent to an important market like South Korea. With the games production tax relief scheme now in place, we are an incredibly appealing market and industry.
And if you're at G-Star, don't forget to go to the Pocket Gamer's Super Hero networking event on 20 November. You can sign up here.