Israel-based advertising platform Taptica has made its first move into Japan through a partnership with marketing firm Adinnovation.
The partnership will specifically target the mobile market as this is Adinnovation's main focus. It will increase Taptica's client-base beyond the 450 companies it already works with.
Accelerating brand awareness
"We are delighted to have entered into this partnership with Adinnovation, one of the leading agencies in the Japanese mobile marketing space," said Hagai Tal, CEO of Taptica.
"Japanese smartphone penetration is expected to continue to increase and the smartphone ad industry is expected to see exponential growth. This partnership will accelerate our brand awareness in Japan and help us lead the local market expansion."
The move is part of Taptica's continued expansion into the Asia-Pacific region. In July 2016 it partnered with Adways Korea to target the South Korea market.