News

Beijing Bosi Interactive secures exclusive $740k deal with Animoca Brands to distribute Crazy Kings in China

Date Type Companies involved Size
July 27th, 2018 partnership Animoca Brands $0.7m
Beijing Bosi Interactive secures exclusive $740k deal with Animoca Brands to distribute Crazy Kings in China

A $740,000 deal sees Animoca Brands giving Beijing Bosi Interactive exclusive Chinese distribution rights to upcoming ports of Crazy Kings.

Under the terms of the deal BBI can distribute Android and HTML5 versions of the title.

As well as an upfront payment of $740k, Animoca will also receive an undisclosed monthly share of sales of the game in the region.

Local expertise

BBI has well-established links and licensing agreements with three major Chinese telecom companies - China Mobile, China Unicom and China Telecom.

This gives BBI - and by extension, the upcoming Crazy Kings ports - an existing audience base of up to 1.5 billion consumers to market to.

Crazy Kings was released on iOS back in 2015, developed by Finnish studio TicBits, which Animoca later acquired in 2016.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer, game developer and public speaker. Relatively new to the scene, she's already been recognised by GamesIndustry.biz and A MAZE for contributions to games culture. Her work has regularly appeared in PCGamesN, alongside sites like RPS, Eurogamer and Polygon.

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