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Rovio targets China over Western markets for Angry Birds Dream Island

Rovio targets China over Western markets for Angry Birds Dream Island

Rovio is focusing on the Chinese market for its upcoming mobile game Angry Birds Dream Island.

Speaking to PocketGamer.Biz, a Rovio spokesperson confirmed that the new puzzle title is currently only being developed for China after identifying “a particularly strong appeal for the game there”.

Pulled from Western markets

In February 2018, the title, originally called Angry Birds Island, was soft-launched in Canada, Finland and the UK. However the game has now been pulled from these markets and Rovio has decided against publishing it in the West at this time.

Angry Birds Island sees Bird Island taken over by the evil pigs, with players left to rebuild the area in the style of their choice. Users must pop balloons to chain combos and earn stars to help reconstruct the perfect habitat for the Hatchlings.

The game has no official release date.

Rovio has been hard at work on several new games, as the studio recently partnered with augmented reality firm Zappar on another new mobile title, Angry Birds Explore.


Staff Writer

Matthew Forde is a freelance writer from Yorkshire, who's work has been published for Tech Radar, Nintendo Life, Kotaku UK and more. He regularly attends Smash Bros. tournaments, while trying to keep up-to-date on everything pop culture related - particularly superheroes. You can find him on Twitter @Forde999.

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