Chinese PC, console and mobile publisher Perfect World is a key player in its domestic market and how it's expanding internationally.
At Pocket Gamer Connect London 2015, we spoke to CEO Robert Hong Xaio about his plans for the year.
A key fan of the free-to-play business model, Xiao says it works across PC, console and mobile, and the company is also expanding its genre mix, toning down its more hardcore PC games for a casual audience that is playing on the move and that has a lot of time, but time that is fragmented into short bursts.
The company currently has 20 mobile games in development, of which around a third are developed outside of China.
Xiao hopes this will provide the company with a portfolio of mobile games that will be appeal to different tastes and enable the company to be successful globally.
You can view all our Pocket Gamer Connects London 2015 interviews here.