One of China's most successful PC and mobile publishers is Youzu (SHE:002174).
At Pocket Gamer Connects Helsinki 2015, VP of Domestic Publishing Mark Chen spoke about its ambitions to become a global company.
With over 1,500 employees, it's released more than 20 games, which have over 350 million players.
Unsurprisingly, the company has a strong focus on operations and data analysis.
Its PC game League of Angels, generates $25 million on a monthly basis, while its recent mobile release Youth of Three Kingdoms has been a top 10 grossing game in China since release.
The goal for the company in 2015 is to extend its reach globally, especially in terms of finding development partners.
"We want to act like to bridge to western games into Chinese market," Chen said.
In this way, Youzu is keen to sign publishing and co-development deals to get high quality western games into China.
It promises it can provide very good access to the fast-growing Chinese market.
For example, its Super SDK provides "one button" support for 60 Chinese Android app stores.
"As well as $330 million to invest in these operations, we also have a strong portfolio of IP for developers to work with," Chen said.