Mobile experts from around the world discuss global trends

Led by Appfluencer's William Heathershaw

Mobile experts from around the world discuss global trends

At Pocket Gamer Connects Helsinki 2016, William Heathershaw, Business Development at Appfluencer, led a panel of experts in a discussion on the changes in the global mobile markets.

He was joined by:

When asked about current games industry trends, Kooistra said "we get a lot of questions about Pokemon GO and what it means for the industry," saying it is the first commercial success for augmented reality but not every game will be trying to mimic it.

Park suggested that developers looking to go global need to "understand the difference between the countries," such as how to communicate with not only the companies but also the players in that region.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.


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