Profile
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LinkedIn
About
About
Mikael is native of Finland and has been working and doing business in China since 2004. He started his China career with Finpro, Finland Trade Center, assisting Finnish ICT companies in China market. In 2008 he founded his first company, Posse Ltd, which has since provided numerous leading European handset and mobile VAS related companies with market entry, business development, and sales representative services.
Articles featuring Mikael Leinonen
Articles featuring Mikael Leinonen
UA UPDATE
Aug 30th, 2022
Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki
Discover practical advice to navigate legislation and app stores to optimise your user acquisition
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EYES ON CHINA
Nov 10th, 2021
Swrve now gives Western mobile game devs a full picture of their performance in China
CHINA SYNDROME
Aug 31st, 2021
Mobile Mavens: Reaction to China's new restrictions on children gaming
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WHAT NOW?
Jul 21st, 2020
All China iOS fears just materialised - What now?
Understanding the impacts of the China iOS ISBN requirements with MyGamez
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CHINA AWARDS
Jan 28th, 2016
Chinese version of Hill Climb Racing wins China Mobile innovation award
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BULKING UP
Sep 2nd, 2015
West-to-China publisher MyGamez announces 9 million MAUs and new funding round
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Nov 12th, 2014
MyGamez on why full localisation wasn't key to Hill Climb Racing's success in China
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Top Stories
News
11 hours, 2 minutes ago
Turkish game studios don’t pay tax as government supports burgeoning industry
News
11 hours, 16 minutes ago
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
News
11 hours, 38 minutes ago
Copyright doesn’t exist for generative AI-created content in the US but it remains the "Wild West"
News
12 hours, 31 minutes ago
Pocket Gamer Connects San Francisco kicks off two day conference featuring Scopely, Netflix, King, Wizards of the Coast and more!
News
12 hours, 46 minutes ago
Roblox’s Avatar Auto Setup and Texture Generator are the latest AI tools for the 3D space
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Feature
Mar 15th, 2024
Under the hood: Deconstructing Monopoly GO! as it passes $2 billion in revenue
Events
MIX & Kinda Funny Showcase 2024 | North America | Mar 14th |
Game Developers Conference 2024 | North America | Mar 18th |
#notGDC 2024 | Mar 18th | |
Day of the Devs: San Francisco | North America | Mar 18th |
Nvidia GTC 2024 | North America | Mar 18th |
Game Connection America 2024 | Europe | Mar 18th |
Pocket Gamer Connects San Francisco 2024 | North America | Mar 18th |
European Game Showcase 2024 | North America | Mar 19th |
Popular Stories
Interview
Mar 12th, 2024
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
News
Mar 15th, 2024