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Video: The potential of the southeast Asian market

Video: The potential of the southeast Asian market

As part of Pocket Gamer Connects San Francisco 2015, Andrew Walker, a partner at GameFounders, gave a talk on why his company is accelerating growth in Southeast Asia.

His main reason was the estimates of between 25 to 50% compound annual growth, as well as predictions that "the market will double by 2017."

The talent pool is there

Walker said that "the talent pool is there", but companies are currently only experienced in working on branded IP, and their design abilities aren't yet good enough to launch a successful, original IP.

But it's important to get into the region early, as "no one reads these figures and doesn't take action," so soon the market will be inundated and the opportunity to expand will diminish.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Former Editor

Ric was formerly the Editor of Pocket Gamer and the Deputy Editor of PocketGamer.biz. He still pops up time to time to review games.

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