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Video: The importance and hardships of the Southeast Asia market

Video: The importance and hardships of the Southeast Asia market

At Pocket Gamer Connects San Francisco 2015, George Osborn led a panel on the Southeast Asia market and why it's attractive to Western developers.

Joining him were Andrew Walker, a partner at GameFounders; Jeonghee Jin, VP of Business Development for nWay Inc; and Jeferson Valadares, GM/VP of Product Development at BANDAI NAMCO Entertainment America Inc.

Growth for everybody

Walker pointed out that it's important to have a growth sector for developers, and that "there will be growth for everybody, not just the Southeast Asians."

Valadares spoke about how Japan is a hard market to get into because "they're very detail-oriented," so there's a lot of hoops to jump through to get your game on the market.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.

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