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Tencent’s "peaceful" PUBG clone Game for Peace earned over $14 million in three days

Tencent’s "peaceful" PUBG clone Game for Peace earned over $14 million in three days

Tencent’s PUBG Mobile replacement has already earned a killing in China.

Game for Peace, which was released in order to make the PUBG formula monetisable and government-approvable in China, earned over $14 million within 72 hours of launch last week, according to Sensor Tower.

That's roughly $4.7 million per day for a game that is essentially PUBG Mobile with excessive violence filed away.

Despite a year on China's App Store, PUBG Mobile was never a money-maker in the region for Tencent. The game was caught in a testing period during China's approval freeze and was never given the go-ahead by authorities to actually monetise.

World Peace

Outside of China, Game for Peace still managed to outearn PUBG Mobile. The latter reportedly grossed $2.2 million over the same period.

Sensor Tower also notes that Game for Peace outearned battle royale rival Fortnite, grossing 3.5-times that title's three-day income of roughly $4 million.

China isn't the only country to make life hard for PUBG Mobile. The handheld battleground has been temporarily suspended in a number of Indian cities, while Nepal narrowly avoided banning the title outright.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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Luke Stapley
Well, of course, it made more in China compared to Epic Games. Tencent knows the Chinese market and will do what it takes to get their games advertised and making money. Tencent still does have issues with exporting success to the west as competition is much more fierce.