News

Lords Mobile revenue surpasses $2 billion following battle pass introduction

Now doing +$80 million a month

Lords Mobile revenue surpasses $2 billion following battle pass introduction

Lords Mobile's monthly revenue doubled to $90 million in January 2021, according to Sensor Tower.

The surge in spending was a direct result of developer IGG introducing a new battle pass to the free-to-play real-time strategy title.

Before this, the game averaged a monthly revenue intake of $42.5 million between October and December 2020.

Since January, the monthly average revenue has rocketed to $83 million, an increase of 95 per cent.

This leap has caused Lords Mobile lifetime player spending to cross the $2 billion revenue mark.

The Kingdom Labors season pass is described as an in-game special event where players can complete a variety of quests to earn prizes.

Players obtain a Silver Pass automatically but have the opportunity to purchase a Gold Pass to unlock further goodies.

Battle for the pass

Supercell similarly has found success with battle passes after it implemented a Farm Pass into Hay Day in December 2020.

The freemium farm game witnessed a rise of 62 per cent month-over-month to $14 million. Revenue has continued on an upward trajectory ever since, accumulating close to $156 million in March 2021 - its best month since July 2017.

The Finnish mobile giant has experimented heavily with the battle pass concept in the past, adding Season Challenges and a Gold Pass to Clash of Clans, resulting in a 58 per cent increase month-over-month in April 2019 to $67 million.

It was noted that Epic Games popularised the battle pass system on mobile via Fortnite, with the battle royale making approximately $1.2 billion in spending up until its exit in August 2020.

Lords Mobile originally launched on February 26th, 2016, going on to earn $825 million in worldwide revenue within its first two years of being live.

We also looked into how Lords Mobile monetises as part of our IAP inspector series.

Deputy Editor

Matthew Forde is the deputy editor at PocketGamer.biz and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies