Ugc
Roblox launches avatar makeup category to expand creator monetisation and brand partnerships
Roblox said users updated their avatars an average of 274m times per day in early 2025
Company Profile
Roblox
Website
www.roblox.com
About
With the largest user-generated online gaming platform, and over 15 million games created by users, Roblox claim to be the #1 gaming site for kids and teens (comScore). Every day, virtual explorers come to Roblox to create adventures, play games, role play, and learn with their friends in a family-friendly, immersive, 3D environment.
Related People
Tami Bhaumik
VP, Marketing
Michael Guthrie
CFO
Stefano Corazza
Head of Roblox Studio
David Baszucki
CEO
Morgan McGuire
Chief scientist
Morgan Tucker
Head of Product for the Social Group
Jonathan Vlassopulos
Vice President and Global Head of Music
Claus Moberg
VP, Engineering
John Stauffer
VP of engineering
Dan Sturman
Chief Technology Officer
Julian Walshaw-Vaughan
Vice President Of Engineering
Remy Malan
VP of Customers
Rick Silvestrini
Chief Marketing & Revenue Officer
Laura Higgins
Director of Community Safety & Civility
Corey Robinson
Software Engineer
Nick Tornow
VP of Engineering for Development
+13 more
Accolades
Articles featuring Roblox
Page 1 of 6
Next »
Page 1 of 6
Next »
Podcast | Episode 87
Was Epic's app store battle worth it? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 87...
Adaptations Ahoy
Baobab to adapt Roblox hits Deepwoken, Natural Disaster Survival and Barry’s Prison Run for film and TV
The studio selected titles with deep engagement and strong world-building rather than chasing short-lived viral success
Hot Five
Hot Five: Wuthering Waves 3.0 and beyond, Budge Studios’ Nickelodeon partnership, and Roblox to take cut of in-game brand deals
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Roblox to take cut of in-game brand deals from 2027 under new advertising rules
The company is restructuring its ad ecosystem to position Roblox as a full-scale media and commerce channel, not just a games platform
New Offerings
Roblox launches Incubator and Jumpstart programmes to help developers build more advanced games for its platform
The company is pushing for a new generation of Roblox experiences that go beyond the traditional look
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
New Offerings
Roblox launches AI-powered chat system that automatically rephrases inappropriate messages
The feature replaces blocked text with more respectful language while preserving the original meaning
Child Safety
LA County sues Roblox over alleged child safety failures
Officials claim the platform exposes minors to grooming and sexual exploitation
New Offerings
Roblox launches Global Parent Council to strengthen family engagement and online safety oversight
The council includes 80 parents and caregivers from 32 countries across four regions
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Child Safety
Egypt blocks Roblox over concerns about child safety and harmful online content
The Supreme Council for Media Regulation is coordinating with telecom authorities to enforce the ban
Roblox Records
Roblox revenue up 36% Y/Y as Grow a Garden and Steal a Brainrot drive multiple milestones
Nearly $4.9bn was generated in 2025, with $6.8bn in bookings
Child Safety
Australian government calls urgent meeting with Roblox over child safety concerns
Communications minister Anika Wells cited reports of grooming and sexually explicit user-generated content on the platform.
New Offerings
Roblox launches 4D generation creation feature enters beta
The new system moves beyond static assets, allowing players to generate fully interactive objects in game
Ai Debate
Google's Project Genie sparks fall in gaming shares as industry experts question use-case
"The direction is right. The timeline is not what traders think it is," says Storygrounds CEO Andrew Green
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Milestone
Roblox reports record 12.8m concurrent users for Bruno Mars virtual concert
Players collected more than 5.4m limited-edition “Brunito Marsito” brainrot collectables during the activation
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Online Safety
Roblox rolls out mandatory facial age checks for in-game chat worldwide
Users must now complete an age check before they can chat with others
New Offerings
Roblox reveals new Homepage Feature and expands programmatic partnerships
The company said younger audiences are shifting from passive viewing to active participation in creator-led environments
Hot Five
Hot Five: Top grossing games of 2025, Nitro Games promotions, and New York’s mental health warnings for social media
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Best Of 2025
Isa Muhammad's top stories of 2025: Saudi Arabia’s $55bn EA bid, Roblox growth, Netflix’s Warner Bros gamble, and more
PocketGamer.biz MENA reporter Isa Muhammad revisits his top stories from 2025
Best Of 2025
Paige Cook's top stories of 2025: Squad Busters shutdown, a transmedia boom, the Digital Fairness Act and more
PocketGamer.biz deputy editor Paige Cook highlights some of the top stories of 2025
New Offerings
FIFA and Roblox extend partnership with launch of FIFA Super Soccer
Gamefam rebranded its Super League Soccer as FIFA’s official Roblox game
Milestone
Roblox content surpasses one trillion all-time views on YouTube
Players logged 88.7bn hours on Roblox in 2025, alongside over 50m daily searches
Banned
Russia bans Roblox over harmful content claims
The ban follows allegations of extremist content and LGBT propaganda
Hot Five
Hot Five: Roblox CEO's heated debate, Gear Games' $5m funding, and Infinity Nikki’s big update
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 74
Roblox's car crash interview on child safety and Ubisoft's curious Tencent deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 74...
Safety Systems
Roblox CEO David Baszucki has heated debate about child safety: "I would categorically reject the actual description of what you’re saying"
The platform’s founder told The New York Times about how "enormously important" it is to pre-empt risks
Jobs Roundup
November 2025’s Movers and Shakers: Supercell hires and departures, Hutch's new CEO, Rovio promotions, and more
Our regular roundup of the mobile games industry's movers and shakers
Online Safety
Roblox to introduce facial age estimation to limit minor-adult chat interactions
The company says the system sets a new “gold standard” for online communication safety
Hot Five
Hot Five: Subway Surfers+ coming to Apple Arcade, Ubisoft postpones H1 earnings call, and Krafton offers voluntary resignations
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Roblox opens License Manager to all eligible IP holders through self-serve system
The company calls it the beginning of a new era of large-scale licensing on the platform
New Offerings
Roblox hit Jailbreak is getting an animated movie
Jailbreak: Rising City marks the first-ever Roblox game to be turned into a movie
New Offerings
Saudi Arabia launches Riyadh Season-themed entertainment experiences on Roblox
Developed with UGC creator The Gang, the experience brings Boulevard City and Boulevard World to life in Roblox
Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Online Safety
Update: Iraq bans Roblox over child safety concerns
The government said Roblox’s chat features exposed children to exploitation and cyber-extortion
New Partnerships
Mattel expands Roblox partnership with Monster High debut
Monster High debuts on Roblox October 24th, marking Mattel’s first self-published title on the platform
New Offerings
Roblox is now available on the Samsung Galaxy Store
The move strengthens Samsung’s growing focus on mobile gaming and player rewards
Hot Five
Hot Five: The Digital Fairness Act, Umamusume’s $2.5bn milestone, and Steal a Brainrot sets new industry record
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Online Safety
Roblox launches Parent Council to promote safety and positivity on the platform
The council will unite up to 40 parents and caregivers from North America and Europe
Roblox Record
Roblox’s Steal a Brainrot becomes first game to surpass 25m concurrent players
The experience bested Grow a Garden for the top spot in September, then hit a new industry milestone this October
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Lawsuit
Anapol Weiss files lawsuits against Roblox over alleged child grooming and abuse
The lawsuits claim Roblox prioritised profit over safety, failing to enforce key protections like age checks and moderation
Partnerships
BBC Studios brings Great British Bake Off to Roblox with Star Baker game
Star Baker will bring baking challenges inspired by the show to the Roblox platform
Podcast | Episode 66
UGC platform revenue share, app store competition, and Fire Emblem's surprise launch | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 66...
Creator Chief
Roblox appoints ex-Zynga and Airbnb veteran Vlad Loktev as chief creator ecosystem officer
He will start the new role on September 29th, 2025, set to lead developer relations and platform events