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4 videos analysing China's lucrative hyper-casual games market and how to get user attention

4 videos analysing China's lucrative hyper-casual games market and how to get user attention

PocketGamer.biz recently partnered with Mintegral to host a London mini-summit and networking event called The Bridge Between East & West covering all things China.

Across four sessions, industry experts discussed the hyper-casual games market in China, lessons learned from publishing there and tips for being successful.

Learn about the Chinese market

The four sessions were:

  • Tips on making your hyper-casual game a success in China
  • Tips on how to make creative ads for the Asian market
  • Hyper-casual in China: Games, players and lessons learned
  • Opportunities in China's hyper-casual market

Click the link below to watch the sessions.


Click here to view the list »
  • Tips on making your hyper-casual game a success in China

    Michael Wang, head of monetisation at Mintegral, discusses the hyper-casual games market in China and how to make your game a success in the country. This talk took place at The Bridge Between East & West mini-summit, presented by Mintegral.

    Mintegral has just released its latest report about launching mobile games in China. Download for free here. You can find more details about Mintegral here.

    You can learn more about the Chinese market at Pocket Gamer Connects Hong Kong on July 17th to 18th. For more details, visit the conference website.


  • Tips on how to make creative ads for the Asian market

    Stella Zhu, Director of Mindworks, discusses best practices for creative ads to get user attention and get players downloading your app. This talk took place at The Bridge Between East & West mini-summit, presented by Mintegral.

    Mintegral has just released its latest report about launching mobile games in China. Download for free here. You can find more details about Mintegral and Mindworks here.

    You can learn more about the Chinese market at Pocket Gamer Connects Hong Kong on July 17th to 18th. For more details, visit the conference website.


  • Hyper-casual in China: Games, players and lessons learned

    Allison Bilas, COO at JoyPac, delves into the hyper-casual games market in China and analyses what works, what doesn't, and what you should keep in mind about the differences, big or small, between the Chinese and Western markets. This talk took place at The Bridge Between East & West mini-summit, presented by Mintegral.

    Mintegral has just released its latest report about launching mobile games in China. Download for free here. You can find more details about Mintegral here. You can find more details about JoyPac here.

    You can learn more about the Chinese market at Pocket Gamer Connects Hong Kong on July 17th to 18th. For more details, visit the conference website.


  • Opportunities in China's hyper-casual market

    During The Bridge Between East & West mini-summit, presented by Mintegral, a panel of games industry experts discussed the opportunities and challenges in China's hyper-casual games market.

    The panel included:

    • Chris James, CEO, Steel Media (moderator)
    • Oscar Clark, Co-founder, Fundamentally Games
    • Summer Yang, Director of Business Development, Outfit7
    • Allison Bilas, COO, JoyPac
    • Michael Wang, Head of Monetisation, Mintegral

    Mintegral has just released its latest report about launching mobile games in China. Download for free here. You can find more details about Mintegral here.

    You can learn more about the Chinese market at Pocket Gamer Connects Hong Kong on July 17th to 18th. For more details, visit the conference website.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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