Epic Conclusion?
Epic's final battle approaches
After years of legal battles, the Fortnite developer is nearing the end of a journey that has come with a high cost
Company Profile
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www.google.com
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Google's mission is to organize the world's information and make it universally accessible and useful.
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Jennifer Chan
Business Development Manager, Google Play Apps & Games
David Foster
VP of Product Engineering
Greg Hartrell
Director of Product Management: Android/Google Play
Luana André Assumpção
Mathieu Sneep
Team Lead, Mobile Developer Sales EMEA
Phil Harrison
Stadia vice-president and general manager
Alejandro Manchado
Video Game Analytics and Monetization Business Development
Sundar Pichai
CEO
Sergio Salvador
Global Head Gaming Partnerships and Head Mobile APAC
Noah Falstein
Chief Game Designer
Anastasia Selchuk
Industry Manager
Mariusz Gasiewski
CEE Mobile Gaming Lead
Jennifer Lui
Senior Product Manager
Kunal Soni
Head of Google Play Apps and Games - South East Asia, India and Australia
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Partnership Extension
Qiddiya expands Google Cloud partnership to build AI-powered gaming and entertainment city
The project links gaming, AI and smart city infrastructure under Saudi Vision 2030
Policy Shift
Google Play to shift chargeback costs to Android developers in 2026
New Review Refund API launching in July 2026
Shake-up
Eve Online studio CCP rebrands to Fenris Creations as Google takes minority stake
Fenris has partnered with DeepMind to train AI and explore new gameplay experiences
Hot Five
Hot Five: Supercell’s strategy, Aptoide vs Google, and the UK Games Fund’s £28.5m pledge
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Week In Views
Xbox Game Pass’ value debate and Doki Doki Literature Club’s policy clash | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Competition Case
Aptoide sues Google over alleged Android App Store monopoly
Aptoide claims Google unfairly steers developers toward the Play Store while limiting rival app stores
Store Policies
Google removes Doki Doki Literature Club from Play Store over policy violation
The studio is exploring alternative distribution options for Android users following the removal
Mobile Recognition
What Ilkka Paananen's BAFTA Fellowship means for mobile
BAFTA honours a mobile leader and snags Google Play as its headline partner in show of recognition for mobile
Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Podcast | Episode 87
Was Epic's app store battle worth it? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 87...
Podcast | Episode 86
The final word on GDC | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 86...
Finding Fortnite
Fortnite is back on the Google Play Store today
Epic’s flagship returns after more than 5.5 years
Alternative Marketplace
Epic Games Store opens up to mobile self-publishing in August
GM Steve Allison teases major publishers could release on the marketplace later this year
Epic Interview
Epic Games Store GM says Google deal marks a "meaningful reset" for mobile market
Steve Allison discusses why it made that Google deal, the challenges of overcoming incumbents, and its approach to discovery
Fortnite Comeback
Fortnite set to return to Google Play on March 19th
The return follows a long legal battle with Google that saw the title originally removed from the Google Play Store in 2020
New Offerings
Google Cloud unveils autonomous AI agents as next phase of game development
The company said the games industry is entering its biggest shift since the move from 2D to 3D graphics
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
Mobile Mavens
“Finally, real evolution in the app store”: The Mobile Mavens weigh in on Google Play changes
Our Mobile Mavens share their insights on the latest Google Play changes and what they could mean for developers and the mobile games industry
Developer Support
Tech firms urge Google to abandon developer registration for apps distributed outside the Play Store
An open letter warns that the policy could undermine the historic openness of the Android ecosystem
Hot Five
Hot Five: Google cuts mobile games fee, AppsFlyer halts $1.9bn sale talks, and Hay Day Match unveiled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Deal
Google cuts fees for mobile apps and games
Fortnite is set to return to Google Play as Epic settles worldwide legal disputes - though a revised US court injunction settlement is still pending
Mobile Mavens
Mobile Mavens: What Google’s AI world-building tech Project Genie means for games
Industry insiders give their opinions on the tech and its potential practical applications
Regulations
CMA secures fairness commitments from Apple and Google for UK app stores
The measures mark the first changes since both platforms were designated with strategic market status
Super Bowl Surprises
Pokémon and Mario splash the cash with Super Bowl LX ads
Lady Gaga’s favourite Pokémon, how Yoshi rides a motorbike and more unveiled at the NFL’s premium event
Podcast | Episode 82
What do game developers really think of Project Genie? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 82...
Hot Five
Hot Five: Ares Interactive raises $70m, Google's Project Genie sparks gaming shares decline, and Arknights: Endfield hits $30m in two weeks
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai Debate
Google's Project Genie sparks fall in gaming shares as industry experts question use-case
"The direction is right. The timeline is not what traders think it is," says Storygrounds CEO Andrew Green
New Partnerships
Court reveals secret $800m deal between Google and Epic Games amid antitrust case
The deal was revealed during a court hearing in San Francisco, with a judge questioning its impact on Epic’s legal demands
Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Revenue Report
Google Play in-app purchases fall 29% in RPGs and 50% in casino games
Revenue from the strategy genre has grown by 21% on Google Play since October 2024
Winners Revealed
Google reveals winners of its Google Play best of 2025 awards
Pokémon TCG Pocket was crowned best game of 2025
Jobs Roundup
November 2025’s Movers and Shakers: Supercell hires and departures, Hutch's new CEO, Rovio promotions, and more
Our regular roundup of the mobile games industry's movers and shakers
Epic/google
Epic wins again: US court forces Google Play to open to alternative payments - what does it mean for developers worldwide?
Futura’s Alexandra Kurdyumova and Alina Davletshina provide insight into results of the Epic vs Google ruling
Mobile Mavens
Epic-Google settlement sparks industry discussion on mobile game fees and distribution
The Mobile Mavens explore the implications of Epic and Google’s latest plans
Hot Five
Hot Five: Subway Surfers+ coming to Apple Arcade, Ubisoft postpones H1 earnings call, and Krafton offers voluntary resignations
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 72
Why is Google policing how the world's top mobile games monetise? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 72...
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
Power Saving
Google launches new Android metric to help reduce battery drain from background processes
Starting March 2026, affected apps may lose Play Store visibility or receive warning labels
Podcast | Episode 71
Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 71...
New Era
An Epic deal for Google?
Epic and Google propose new rules for how you monetise your games
Settlement Reached
Google and Epic reach proposed settlement to open Android app store access
The proposal would allow third-party app stores to be downloaded more easily
Major Shift
Google Play injunction can "transform Android game economics"
Tech giant forced to allow alternative payment systems in the US until 2027 under court ruling in Epic Games case
Cracked Open
US Google Play store opens up to alternative payments in boost for DTC
Injunction will run until November 1st, 2027
Age Verification
Google is rolling out age verification on the Play Store
The rollout will vary by region, with some areas exempt from verification requirements
Podcast | Episode 69
The big AWS crash and Google delays Android regulation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 69...
Market Status
CMA designates Apple and Google with strategic market status on mobile
The designation gives the CMA new powers to ensure fair competition across mobile ecosystems
Deadline Extension
US judge grants Google one-week extension to comply with Epic Games injunction
Both Google and Epic jointly requested the deadline extension from October 22nd to 29th, 2025
App Store Changes
US Supreme Court rejects Google’s bid to block Play Store overhaul
The decision stems from Epic Games’ antitrust lawsuit accusing Google of monopolising app distribution and payments
Ios Installs
Epic Games Store sees "stunning" rise in successful installations as iOS scare screen removed
The Fortnite maker still believes Apple is "thwarting competition" despite the improvements