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Bandai Namco partners with Roadhouse for new western-focused mobile RPG

Date Type Companies involved Size
December 5th, 2014 partnership Namco Bandai Games
Roadhouse Interactive
Not disclosed
Bandai Namco partners with Roadhouse for new western-focused mobile RPG

Bandai Namco has announced it's working with Roadhouse Interactive on a new mobile game.

The as-yet-unnamed game is being billed as a "character-based builder-battle RPG set in an entirely new fictional universe."

Its creation will be based at one of Roadhouse's Vancouver studios by a blend of Bandai Namco and Roadhouse developers, with more details set for release over the coming months.

Having recently enjoyed top ten Japanese chart success with Drift Spirits and the Tales series, mobile gaming isn't an new area for Bandai Namco.

However, the deal is a new opportunity for the Tokyo-based company to grow its presence in the western mobile market, and to tap into the $25 billion in worldwide revenue that market researcher Newzoo predicts the industry will generate by the end of 2014.

Western promise

Its partnership with Roadhouse is a savvy one, since the Canadian studio has enjoyed a string of successful game launches in recent months.

We're blending deep Japanese monetization design with a story and IP crafted in Vancouver.
Atsuo Nakayama

Red Bull Air Race has enjoyed more than 5 million downloads in the eight weeks since its release, and it's also worked on Warhammer 40,000: Carnage and Food Battle, which was built in conjunction with SMOSH – a comedy duo boasting 20 million subscribers on YouTube.

These are accolades that Bandai Namco will surely want to recreate, as to-date the company's success has been limited to Japan and Asian markets.

Indeed, the executive vice president of Bandai Namco studios in Vancouver, Atsuo Nakayama, said that, "We decided to work with Roadhouse as part of our ongoing expansion into western game markets because they have a great understanding of building quality mobile games, as well as a great track-record in creating new IP.

"This project is innovative in that it blends the deep monetization design that has been proving so successful in our projects in Japan, with a whole new story and IP crafted here in Vancouver."

Bandai Namco and Roadhouse will be talking at Pocket Gamer Connects London 2015. You can sign up for tickets here.


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