Crossovers
Tag: Partnership
Crushable Consortium
King and Yahoo Games: filling a bite-sized "appetite" with Candy Crush Crushable
New Partnerships
Savvy Games Group signs MoU with NMBRS to boost Saudi Arabia’s games and esports creative capabilities
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New Partnerships
Savvy Games Group signs MoUs with Saudi Ministry of Education for games and esports programs
The agreements aim to integrate games education into national curricula and formal learning frameworks nationwide
New Partnerships
Arab Youth Centre and Games Ventures partner to train next generation of MENA game developers
The programme is designed to mirror real-world game studio environments rather than classroom-based learning
New Partnerships
Savvy Games Group signs MoU with Alfaisal University to launch new game design program
The program will be jointly delivered by Alfaisal University and Savvy Academy, blending academic teaching with industry expertise
New Partnerships
Saudi Esports Federation signs deals with Yalla Group to support esports growth
The partnerships align with Vision 2030 and the National Gaming and Esports Strategy
Candy Crush Crushable
Candy Crush Crushable is a new daily puzzle game exclusive to Yahoo Games
King’s daily logic title will support Yahoo Games’ comeback, aiming to be "a best-in-class destination for casual play"
New Partnerships
Savvy Games Group and NEOM sign MoU to fast-track Saudi gaming startups
The deal connects Savvy’s Nine66 Incubator directly to NEOM’s Level Up Accelerator, creating a clearer growth pathway for startups
New Partnerships
Court reveals secret $800m deal between Google and Epic Games amid antitrust case
The deal was revealed during a court hearing in San Francisco, with a judge questioning its impact on Epic’s legal demands
New Partnerships
Oh BiBi partners with Rovio to develop Angry Birds Rush
The upcoming title marks the franchise’s first move into the luck battler genre, offering a fresh twist on the mobile gaming IP
New Partnerships
Coda partners with Unity to integrate in-app purchasing into web store platforms
Developers can manage digital catalogues across mobile, web, and PC through Unity’s existing IAP workflow
Barbie Partnership
Barbie joins the Talking Tom & Friends universe through Outfit7 partnership
Barbie will be integrated into My Talking Angela 2 in Spring
Jobs News
Nitro Games appoints new COO and CPO
Developer has also secured a €1.6 million to continue working on a new mobile shooter for a European game developer
New Offerings
FIFA and Roblox extend partnership with launch of FIFA Super Soccer
Gamefam rebranded its Super League Soccer as FIFA’s official Roblox game
New Partnerships
Esports World Cup Foundation signs MoU with Ghadan to expand community engagement at esports events in Saudi Arabia
Ghadan and the EWCF will establish a framework covering volunteer management and social impact initiatives
Capturing A Crossover
Duolingo taps Genshin Impact players with crossover rewards
The three-week collaboration begins today, with retained Duolingo players earning in-game rewards in Genshin Impact
New Partnerships
Xsolla and HP launch global ecosystem to train and support future game developers
Pilot programs will roll out in Saudi Arabia, Azerbaijan, and the UAE, targeting over 100,000 young creators
New Partnerships
Magicave partners with The Observer to bring Mindset GO! to print
The newspaper will publish a new Mindset GO! puzzle every week on its logic page
New Partnerships
Monopoly Go brings Harry Potter Magic to players in new limited-time event
The event launches December 10th 2025, celebrating iconic characters, locations and film moments
New Partnerships
Savvy Games Group and King Saud University team up to develop future talent for Saudi Arabia's games and esports sector
The MoU creates a framework for joint initiatives in skill development, knowledge exchange, and industry exposure
New Partnerships
Make-A-Wish teams up with IGG to launch Thanksgiving charity challenge in Lords Mobile
IGG will donate $50,000 to Make-A-Wish once 50,000 players claim the event decoration
Unity And Unreal Unite
Tim Sweeney at Unite 2025: Unity’s in-app purchase APIs coming to Unreal Engine devs
The Epic Games founder appeared on stage at Unity’s developer conference to talk interoperability with Unreal Engine and Fortnite
Unite 2025
Unite 2025: AI, partnerships, web stores, and "a higher standard of quality"
Unity’s 2025 conference has contained many announcements and updates, from a 2K Games partnership to Unity 6.3
New Partnerships
Anzu partners with Playgama to bring intrinsic in-game ads to web games
The deal marks Anzu’s expansion into web game support
New Partnerships
Exel by Merak and Saudi Bridge partner to support international startups entering the kingdom
The cooperation forms part of the Biban 2025 initiatives to boost global collaboration
New Partnerships
Room 8 Group teams up with Pragma to streamline online game development
Partnership brings studios a full suite of backend and live ops tools
New Partnerships
Lurkit teams up with Streamlabs to push creator marketing forward in the games industry
Multiple medium to large mobile campaigns kick off from late December into early 2026
New Offerings
NCsoft reveals new global MMORPG Horizon Steel Frontiers for mobile and PC
The game is set in the Horizon World universe and is co-developed with Sony’s Guerrilla
Partnership Extension
Poki expands Sybo partnership to bring more Subway Surfers titles to the web
The original Subway Surfers has surpassed 1.7bn plays on Poki since its web debut
New Partnerships
Spoilz signs MoU with AI 3D asset company AssetHub
The collaboration focuses on empowering developers and studios across the region
New Offerings
Zynga partners with Dots.eco to launch FarmVille 3 conservation bundles
The initiative links in-game play with measurable real-world environmental action
Crossovers
Turborilla teams up with SX Global for a Mad Skills Motocross 3 crossover event
The collaboration debuts in Season 12: House of Good Times
New Partnerships
Savvy Games Group signs MoU with Humain to advance AI adoption across its operations
The partnership focuses on developing tailored AI tools for key business functions, including game development
New Partnerships
Mad Hook partners with Audiomob to expand in-game audio monetisation
Mad Hook said the partnership has boosted revenue and opened new opportunities
Pulling The Plug
IOC parts ways with Saudi Arabia on Olympic Esports Games deal
The split comes 14 months after announcing a 12-year deal for the Olympic Esports Games
New Partnerships
Sega signs MoU with Media City Qatar to tailor games for Arab audiences
The partnership will support local talent, production, and Arabic localisation across Sega’s global titles
New Partnerships
Stability AI and EA partner to co-develop generative AI tools for game creation
The collaboration aims to improve creative workflows, enabling faster prototyping and visual storytelling
New Partnerships
Gadsme teams up with Zynga to bring immersive in-game ads to select titles
The integration blends ads into gameplay while supporting engagement and revenue
New Partnerships
Sports Interactive signs multi-year Football Manager partnership with FIFA
FM26 will now feature the FIFA World Cup, FIFA Women’s World Cup, and FIFA Club World Cup
New Partnerships
Mattel expands Roblox partnership with Monster High debut
Monster High debuts on Roblox October 24th, marking Mattel’s first self-published title on the platform
New Partnerships
Saudi Esports Federation signs MoU with Riot Games to boost Saudi Arabia’s games and esports ecosystem
The collaboration focuses on empowering young gamers and fostering new opportunities for creators and fans
Funding News
Tilting Point pumps $30m into two non-gaming apps
The deal builds on Tilting Point’s $150m UA fund launched in March
Crossovers
SYBO teams up with Innersloth to bring Among Us into Subway Surfers for the first time
The crossover launches October 20th and runs for three weeks, ending November 3rd, 2025
New Offerings
Roblox is now available on the Samsung Galaxy Store
The move strengthens Samsung’s growing focus on mobile gaming and player rewards
Esports Education
British Esports partners with ASCL to bring esports opportunities to UK students
The MoU aims to help schools integrate competitive gaming responsibly
Sponsorship Deal
Xsolla extends Stevenage FC sponsorship to 2028
Partnership with English football club will run until at least the 2027 to 2028 season
Teaming Up
Gadsme agrees three-year exclusive partnership with Football Manager
Non-intrusive ads will come to Football Manager 26
New Partnerships
UMX Studio partners with Audiomob for in-game audio ads
Collaboration aims to enhance player experience while opening new revenue streams
New Game Launch
Deep Rock Galactic: Survivor set to launch on mobile this November
The mobile version promises the same hardcore action as PC