US mobile entertainment portal MocoSpace has revealed the results of a recent ethnicity study covering 40,000 of its mobile social gamers.
It focuses on the purchase trends in the US categorised by ethnicity, concluding that Caucasians and African Americans are over indexed when it comes to virtual goods spending.
Caucasians, who represented 18 percent of surveyed users, made 26 percent of virtual goods purchases, while African-Americans, 36 percent of surveyed respondents, made up 38 percent of purchases.
31 percent of surveyed respondents were Hispanic and were responsible for 21 percent of virtual goods purchases.
The report analysed virtual goods bought using the company's virtual currency.
Segementing smarts
"Virtual goods have now become such a mainstream business that it makes sense to really start segmenting it. We've started to sort our data by a number of criteria, including ethnicity and gender," said MocoSpace CEO Justin Siegel.
"Over time, this sort of information will change how mobile game developers and publishers create content and market their titles, something that is already happening in console and online gaming industry."
These figures can be placed next to Flurry's recent study that revealed 49 percent of all freemium IAPs was bought by the 25 to 34 age group.
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Top Stories
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |
Popular Stories
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Interview
Jun 5th, 2024