It's not just independent developers who attempt to make waves in an industry dominated by large corporations. The platforms their apps are downloaded from are doing the same thing.
It's a market lead by big, branded players, but that hasn't stopped independent mobile app store Mobango from announcing a 500 percent increase in downloads in the 12 months leading up to December 2009.
CEO Fabio Pezzotti claims the success can be put down to good, old fashioned, hard graft.
"Mobango prides itself on hard work, innovation and loyalty to its global community," he explains.
"Facilitating a reliable, cost-effective and fast way for mobile app providers to distribute content to millions of cross-platform mobile users globally remains at the heart of our work."
Mobango also cites its Pay Promoted Download (PDP) model as a catalyst to its ascent. PDP enables developers to pay for sweet spots on the store, as well as the targeting of consumers by nationality and phone model.
The surge itself represents a major step forward for the service, Mobango claiming such figures make it the fastest growing independent app store on the globe - 23 million downloads in December alone.
To put that in some context, rival service GetJar claims to be second only to the App Store in terms of sheer numbers, 1.7 million downloads per day, while Nokia's Ovi Store is doing 1 million a day.
Mobango hopes to muddy the waters in this fight however, putting a spin on the standard app store model.
As well as its free apps, the store incorporates social networking elements to encourage user created content, with subscribers able to share their own apps.
Mobango hosts over 20,000 cross-platform mobile applications, which work on Symbian, Android, Flash Lite, Palm, Java, BlackBerry and Windows Mobile platforms.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |
Popular Stories
as
Feature
Jun 3rd, 2024
May 2024 mobile game charts: Brawl Stars peaks, Supercell rises, and Dungeon & Fighter Mobile’s big China launch
Interview
Jun 5th, 2024