Further to its announcement of 2011 profits of 18.2 million (up 34 percent year-on-year), Gameloft has peeled away some of the layers of its business strategy for 2012.
As with the rest of the industry, it's identified social features and free-to-play games as a critical focus.
All of its smartphone and tablet games released in 2012 will include in-app purchases and be what the company describes as "heavily social".
The company is also bringing the free-to-play model to Java, announcing that it's launched its first such game for feature phones, and that it intends to release more titles in future.
Big business
Further to yesterday news that it's working on a Men in Black 3 game, Gameloft listed some of the other deals it's recently signed.
These include The Dark Knight Rises (DC Comics), Ice Age (Fox), The Avengers and The Amazing Spider-Man (both Marvel), and My Little Pony and Littlest Pet Shop (both Hasbro).
Titles based on these brands will be released on feature phones, smartphone and tablets, including Kindle Fire, which it's currently supporting with 32 games.
Update: We've been asked to point out that Gameloft only has the feature phone licence for The Avengers.
And highlighting its scale, Gameloft pointed out that it's had almost 125 million titles downloaded on iOS and Android, with 35 million users playing its games on a monthly basis.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
May 28th, 2024
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
Feature
12 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
Gaymer Pride | North America | Jun 1st |