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Total Active App (currently available for download): 5,464,123
Total Inactive Apps (no longer available for download): 213,645
Total Apps Seen in US App Store: 5,677,768
Number of Active Publishers in the US App Store: 1,666,740
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Playtesting expert Pascal Luban dives deeper
Core Game Founder Kelly Vero dives deeper
There is no guaranteed formula for crafting games but clear ingredients do exist
Success is more and more focused on effectively operating and caring for a live game
“Nothing beats the responsiveness and relevance of playtest sessions run within the development studio”
“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”
“Many developers don’t do any market research before development begins, as a result you end up with a graveyard full of quality games, which were doomed from the beginning”
"Collecting the earliest data will tell you more about the users who were organically attracted to your game and who could provide the most valuable insights."
"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."