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Celia Hodent on the importance of cognitive science and a UX framework to improve your game Interview May 27th, 2021

Celia Hodent on the importance of cognitive science and a UX framework to improve your game

There is no guaranteed formula for crafting games but clear ingredients do exist

Poornima Seetharaman and Vimal Sathish on mastering data for engaging game design Interview May 13th, 2021

Poornima Seetharaman and Vimal Sathish on mastering data for engaging game design

“Games, as a business of entertaining people, is booming... but so is the competition.”

Pascal Luban on upcoming PocketGamer.biz MasterClass: Setting Up and Managing Your In-house Playtest Campaign Interview May 5th, 2021

Pascal Luban on upcoming PocketGamer.biz MasterClass: Setting Up and Managing Your In-house Playtest Campaign

“Nothing beats the responsiveness and relevance of playtest sessions run within the development studio”

Fundamentally Games’ Oscar Clark on how and when to save a failed game Interview Mar 3rd, 2021

Fundamentally Games’ Oscar Clark on how and when to save a failed game

“We all need to be reminded to take a step back and look at how we consider data and how best to use it smartly to inform our decisions”

AppMagic’s Max Samorukov shares insight on what to expect from upcoming PocketGamer.biz MasterClass: Understanding the Market Through External Data and Tools Interview Mar 2nd, 2021

AppMagic’s Max Samorukov shares insight on what to expect from upcoming PocketGamer.biz MasterClass: Understanding the Market Through External Data and Tools

“Many developers don’t do any market research before development begins, as a result you end up with a graveyard full of quality games, which were doomed from the beginning”

Carry1st's Nick Murray on why game economy design is essential for the success of your game Interview Feb 23rd, 2021

Carry1st's Nick Murray on why game economy design is essential for the success of your game

"Make a game too generous and the challenge disappears. A game that isn't generous enough leads to frustration. Each option leads to player churn."

Pixel Noire Games’ Javier Barnes on how to benchmark, create and validate fun Interview Nov 20th, 2020

Pixel Noire Games’ Javier Barnes on how to benchmark, create and validate fun

"If your game is not fun and not engaging to the audience, it won’t go far."

Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game Interview Nov 19th, 2020

Fundamentally Games’ Oscar Clark on game monetisation design and building value into your game

"Understanding the Player lifecycle means we understand how their perception of value changes over time and this introduces new opportunities to build ongoing and more sustainable value."

Elite Game Developers’ Joakim Achren on how to raise investor money for your game Interview Nov 16th, 2020

Elite Game Developers’ Joakim Achren on how to raise investor money for your game

"Since gaming is showing such unprecedented growth numbers, all the world's investment capital is looking to games."

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