Google's pending acquisition of mobile advertising company AdMob will prove to be the internet giant's third largest purchase of all time at $750 million, should the deal be finalised.
But that's proving to be a slow moving issue, as Consumer Watchdog and the Center for Digital Democracy have added their voices to the increasingly long line of disapprovers. The two associations have sent a letter to the Federal Trade Commission requesting the purchase be blocked.
"The proposed deal would substantially lessen competition in the increasingly important mobile advertising market," the joint letter states.
"The acquisition as proposed is harmful to consumers, advertisers and application developers, among others. We call on the FTC to use the appropriate statutory and regulatory authority to oppose the merger."
It goes on to remind the FCC that it promised to "act quickly" regarding Google's increasingly dominant position on the internet, and also points out potential privacy concerns should the two companies join forces.
It's reasonably believed that the acquisition of AdMob is directly linked to Google's own smartphone entry, the Nexus One, so there's a lot riding on the deal. The FCC has yet to make its decision.
Top Stories
News
5 hours, 30 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |