Just a few weeks ago, we reported on Tapulouss first foray into the App Store since being acquired by Disney in the summer.
The slightly underwhelming physics-based tilting game Zoo Rescue marked the jump-off point for this combined entity, with the expectation that more so much more would eventually emerge from the partnership.
Taking Revenge
Well, the next step in the evolving Disney/Tapulous strategy materialised this morning in the shape of Tap Tap Revenge 4, the latest in the latters long-running rhythm action franchise on iPhone.
In the Tap Tap Revenge offerings, you tap along in time to a series of cascading notes from an assortment of bands and artists, but whats unique about this newest incarnation is the use of cross-promotion.
This occurs thanks to a link up with Disney's other App Store release Tron: Legacy.
So while Tap Tap Revenge 4 players can earn points for playing tracks from the sci-fi game, Tron: Legacy will promote Tap Tap titles via in-game advertising.
Tapulous also persuaded Disney to cut the price of Tron from its original launch price $4.99 to 99c.
See it, hear it, buy it
"If you're not in the Top 100, if you're not featured by Apple, users don't know about you," Tapulous CEO Bart Decrem said in an interview.
"The only way to find out about an app is if they've heard of it, if they see it promoted, or if it's being promoted from one app to the other app. So building these networks of apps is really the strategy that we're all running towards."
Last year, Tapulous sold 800,000 games on Christmas Day and it's aiming for a million this year.
[source: ABC News]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
News
5 hours, 34 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |