Following a similar move from rival GREE with Japanese developer Cave, DeNA has announced it's establishing a joint venture with publisher Namco Bandai.
To be called BDNA Inc, and combining Namco Bandai's game expertise and DeNA social experience, it will be focused on developing social smartphone games and entertainment for players worldwide.
Initial capitalization will be 100 million yen (around $1.3 million) and be funded 75 percent by Namco and 25 percent by DeNA. Operations will start on October 1.
Come together
Based in Tokyo, BDNA will be headed by Namco Bandai's executive vice president Shin Unozawa, while its board will consist of Namco Bandai's Hirotaka Reizei and Hideyuki Okabayashi, and DeNA's Isao Moriyasu and Keigo Watanabe
The two companies already have an existing relationship with the jointly developed Gundam Royale having over 3 million players on DeNA's Mobage platform.
[source: DeNA]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
33 minutes ago
Why Dlala Studios pitches its next game at least 18 months before finishing development
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |