OMGPOP CEO and Zynga VP Dan Porter has confirmed that a sequel to Draw Something is in the works, explaining via Twitter that the follow-up would feature "new ways to draw and connect."
Zynga paid $180 million cash to acquire OMGPOP back in March 2012, at a time when Draw Something was attracting 12-13 million daily active users across mobile and Facebook.
But the game's popularity had already peaked, and the game's audience contracted rapidly.
In its October 2012 preliminary financial report, Zynga wrote off between $85 million and $95 million related to the OMGPOP acquisition.
It's sticky
As such, Zynga will be keen to ensure its Pictionary-style sequel is a great deal stickier than the original, and according to unnamed sources cited in TechCrunch, the social gaming behemoth plans to do this by turning Draw Something 2 into a social network of sorts.
Players will reportedly be able to keep, show off and share their artistic endeavours with other users a canny move given how widely creations from the original game were shared online.
In this way, Zynga hopes that the game's top artists will amass followings within the game, thereby giving accomplished artists an audience and amateurs an extra reason to check in on the app.
[source: TechCrunch]
News
Related Articles
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
Feature
Jun 7th, 2024
New release roundup: The best new mobile games from RPG roguelikes to a Star Wars surprise
Top Stories
News
51 minutes ago
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Xbox Games Showcase / [Redacted] Direct | Jun 9th | |
PC Gaming Show 2024 | Jun 9th | |
Steam Next Fest: June 2024 Edition | Jun 10th | |
WN Conference Istanbul 2024 | Jun 11th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
ESI London 2024 | Europe | Jun 13th |
Indie Dev Play 2024 | Europe | Jun 14th |