Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Nokia Lumia owners to 'get new Windows Phone 8 experience'The unveiling of Windows Phone 8 came with one major caveat: Windows Phone 7 owners won't be offered the upgrade.
Nokia, however, has chosen to focus on the positives, with the Finnish firm taking to its Twitter account to push a blog post detailing that its Lumia range would benefit from the "Windows Phone 8 experience" multiple times after the update's unveiling.
In truth, Nokia means Lumia handsets will be offered an update to Windows Phone 7.8, which offers the same superficial upgrades as seen in Windows Phone 8.
The company is keen, however, not to highlight any differences between the two platforms, with the words 'Windows Phone 7.8' strangely absent from the entire entry.
Opinion: Temple Run: Brave's success shows the delicate relationship between perceived quality, price and app distributionIs free-to-play the only model that works on the App Store? PocketGamer.biz editor Jon Jordan last week pointed out that the success of Disney's Temple Run: Brave sold at 99c/69p dispels such a notion.
Paid games, he claimed, still have their advantages.
"In the case of Temple Run: Brave, however, the game's quality combined with the success of the original means the price acts both as a mark of confidence for players, and encouragement to use the in-app purchase system," detailed Jordan.
"For, unlike the original Temple Run, Brave's virtual store is sophisticated and the 99c entry fee sees all gamers given enough virtual currency to get them started buying power ups."
Microsoft unveils 10.6-inch Windows 8 tablet SurfaceFor all its might, it's not often Microsoft manages to work the tech press into a frenzy. The surprise unveiling of Surface, however, was Apple-like in its execution.
The new Windows 8/Windows RT tablet sets a new benchmark for devices set to run Microsoft's OS, featuring a built-in kickstand and an ingenious cover-cum-keyboard.
Surface will be sold in both ARM and Intel-based variants, though crucial details such as price and launch date currently remain under wraps.
Unity 4 launches with promise to deliver the 'first democratic AAA game engine'The launch of any new version of Unity is big news for the scores of developers already tapping up the engine, especially on mobile.
Unity 4 comes to the table with a promise to democratise the development of AAA games, allowing studios big and small to deliver games that push boundaries across its range of supported platforms, which now includes Flash and in preview form, at least Linux.
Also making the headlines was Unity 4's new animation technology, Mecanim, designed to deliver "awesome new gameplay experiences from the Unity community."
Boasting 35 million players a month, Gameloft announces all its future games will include in-app purchasesTopping the charts last week, however, was a story more than three months old.
Back in March, Gameloft revealed all of its future releases on smartphones and tablets would come equipped with in-app purchases.
In all, Gameloft had enjoyed 125 million titles downloaded on iOS and Android at the time, with 35 million users playing its games on a monthly basis.
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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