With so many applications released daily on the App Store, developers are finding it increasingly difficult to get their games noticed.
You know what they need? A bigger company to help them out with marketing and PR duties, that's what.
At least, this is the reasoning behind the deal between Dundee studio Cobra Mobile and Warner Bros Digital Distribution.
Technically, it isn't a publishing deal, presumably because Cobra is still self-funding its games. Instead it's a distribution deal, which may seem strange considering the open nature of the App Store, but that's the way the business is flowing.
"We chose to work with WBDD over other distributors because of their iPhone app marketing team and their ability to create innovative campaigns," said Mark Ettle, Cobra Mobile's MD. "They are a strategic partner with Apple which further helps in getting visibility for our titles."
The first application handled as part of the deal is Stuck Genie (pictured), which is the iPhone and iPod touch-enhanced version of Cobra's mobile puzzler, Stuck!. It's out the App Store now for £1.19.
The second - due for release later this month - is Color Now, which as its name suggests, is a colouring package. You can use the finished images as wallpaper or print/send them to your friends via email.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
as
News
8 hours, 49 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
9 hours, 59 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |