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CCS Insight survey reckons 29 percent of Brits have downloaded a mobile game

Yes, this includes iPhone users

CCS Insight survey reckons 29 percent of Brits have downloaded a mobile game
There are plenty of damn statistics around these days, and when it comes to figures about the frequency of people downloading mobile games, they can certainly be fairly hellish.

Still, this set of figures from CCS Insight's most recent report on mobile internet usage seems to be positive in tone.

Of course, over two thirds of the respondents had never purchased a mobile game; with 27 percent not having mobile internet access and 44 percent having no interest.

However of the remaining 29 percent, 12 percent said they downloaded one or two annually, 7 percent said they bought one less than every three months, 7 percent reckoned they downloaded a game every two to three months, while 3 percent downloaded even more frequently.

In terms of demographics, those who downloaded games were more likely to be male (13 percent versus 9 percent women), and aged 25 - 35 (twice as likely as those under 25).

Yet, it should be pointed out that the sample of 1,026 people from the UK was self-selecting. These weren't people off the street so to speak: hence more technological aware than most.

For the record, the most common handsets were Sony Ericsson (28 percent), Nokia (26 percent) and Samsung (19 percent). And apparently ten percent of those people using iPhones had unlocked their device - another example of this sample's technological skew.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.