There's plenty going on in the in-app advertising market as developers look to supplement App Store sales with other revenue models.
To that extent, mobile ad network GreyStripe is pushing at an open door.
It's just extended its strategic relationship with ad technology company Tapjoy so developers can run fullscreen Flash ads, which are transcoded for iPhone delivery and deliver a higher CPM than static banner ads, via the Tapjoy SDK.
"Tapjoy is excited to improve and broaden our service by offering a full-screen ad option to our users," said Lee Linden, co-founder of Tapjoy.
"It's even better that Greystripe provides a unique, rich-media format. We believe this will increase publisher revenue far beyond what is currently available."
"When done transparently, mediation companies offer developers a great way to maximise their revenue and control over the advertisements within their applications," added Greystripe CEO Michael Chang.
"We're excited to be working with Tapjoy to widen our base of developers., and bring Tapjoy's unique services to our developers."
You can find out more via Tapjoy.com and GreyStripe.com.
Or read our interview with GreyStripe CEO Michael Chang - Price deflation is driving the uptake of in-app advertising.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |