In the world of free games, cross promotion is a key marketing tool.
The latest example of how well it can work comes from the ever innovative chaps at Appy Entertainment.
Its Tune Runner game has been out for just over a week.
As well as being free, it's a viral game where you play tracks in your iTunes library, posting competitive online scores depending on your performance.
This means the more people playing, the wider the variety of tracks played and the more frequently they're played, which in turn means the more people play. Hence Appy wants to get Tune Runner out everywhere.
How to do this?
Well, with its previous game FaceFighter, a #1 game during 2009 (which comes in paid and free flavours), the obvious thing to do was to cross-promote Tune Runner in FaceFighter.
"We set FaceFighter to free for the weekend, and it looks like we shifted over 700,000 downloads," explains an excited Paul O'Connor, Appy's brand director.
But what happened to Tune Runner?
It's reached #3 in the free music game category in the US, UK, and Canada, trailing only the free versions of Rock Band and Tap Tap Revenge.
It's also entered the free top 50 games chart of 11 countries, including the US, UK, Japan, Canada, France and Germany
Or as O'Connor puts it; "We've taken a new and original music game IP from nowhere to near the top of the world market in just over a week."
You can read more about the process, and what's planned next for Tune Runner, on the Appy blog.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |