Despite Google being confirmed as its new owner, mobile ad network AdMob is still working hard on Apple platforms.
It's just rolled out its iPad SDK from beta into general release. Technically though AdMob has actually rolled iPad into its general iPhone OS SDK alongside iPhone and iPod touch.
The new SDK supports two ad formats in native iPad applications: text and tile ads and image ads. Both of these formats are available in the three IAB standard ad sizes: 300x250, 728x90, and 468x60 pixels.
AdMob says the formats contain the same 35 characters as its standard CPC text ads and are easy to create within the AdMob interface. The text is automatically re-formatted into the three ad sizes depending on which size ads publishers have implemented.
Gunning for iAd
And looking to the future - and no doubt with a competitive nudge towards Apple's forthcoming iAd platform - AdMob also gave a sneak peak in terms of what its future HTML5-based ads might look like on iPad.
Significantly, it's highlighted the possibilities within Imangi Studios' Harbor Master HD; one of the most popular free iPad games.
Check out the AdMob blog to see a demonstration video in action.
[source: AdMob]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |