Following yesterdays report that Layar the largest platform in mobile augmented reality (AR) has secured further investment to the tune of $14 million from backers, which include Intel Capital, the companys CEO has now outlined its immediate plans for growth.
In a blog post on Layars website, Raimo van der Klein expanded on his earlier promise of providing our large ecosystem of content creators with the tools to build compelling and useful content by introducing the Layar Player.
Layar Player SDK
Having already gained more than 1 million active users on Android, bada, and iPhone, Layar will hope to improve its visibility further on the latter platform by launching the Layar Player SDK soon for iOS.
This particular set of development tools will allow for the creation of AR content in any iPhone application, thus ensuring Layars digital experience reaches a wider audience.
In spite of this potential milestone, Layars CEO was at pains to stress that his platform remains in its formative stages:
Augmented Reality is in its infancy, much like television was before the growth of massively successful content formats like soaps, live sporting events and reality TV, said van der Klein.
Its also comparable to YouTube before we all realised that we love to watch videos of kittens.
Further research necessary
In addition to providing an iPhone SDK, the Layar organisation will be focussed on identifying profitable formats and content, carrying out research and analytics, and implementing image recognition capabilities into its AR software.
And will all of this be achieved from the companys Amsterdam HQ? Not quite, for van der Klein revealed Layar is opening an office in San Francisco imminently to accommodate its burgeoning staff.
If you fancy joining the AR revolution under Layars stewardship, click through for details of its US vacancies.
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