This year's Mobile Entertainment Awards, otherwise known as ME Awards 2010, saw some of the big boys get muscled out by their smaller, more adept foe – although it's fair to say Chillingo could hardly be described as a small fish these days.

Nonetheless, the UK publisher – which brought Angry Birds to iOS and PSP and has recently seen sales soar with the release of Cut the Rope – was named as the Best Games Company at the event, beating out new owner EA and Gameloft in the process.

Chillingo champions

Given Chillingo was purchased by EA in October, it's a win that will no doubt seem all the sweeter.

"Chillingo is very proud to win this prestigious award and receive such phenomenal recognition," said co-general manager Chris Byatte.

"We partner with the industries most talented, original and innovative indie developers and promise to continue pushing the boundaries further in mobile games," added fellow co-general manager Joe Wee.

Best of the restGoogle's AdMob was arguably the other major winner at the event.

The firm picked up Best Advertising Company and saw the Outstanding Contribution award go to the now departed founder Omar Hamoui.

Other winners included Foursquare, which was named as Best Location Company, while GetJar scooped Best App Store – ahead of Apple's App Store, no less - and Handmark Best App Developer.

Middleware specialist Unity – which recently announced the launch of its new app discovery arm Unite – took home Best Games Service Provider, with Android and Windows Phone 7 advocate HTC picking up Best Handset Company ahead of rivals Apple, Nokia, RIM and Samsung.

For a full list of the winners, hop on over to Mobile Entertainment.