Whilst Amazon sticks rigidly to the 'coming soon' line for its Android Appstore, the online retail giant has previewed a few more nuggets regarding its implementation and functionality.
We already know that Amazon will maintain control over pricing, will divvy up revenue 70/30, and will aggressively test software before it goes live in its mobile apps marketplace.
And to that list Amazon is adding automated marketing for apps, which utilises the power and knowhow of Amazons algorithms to highlight relevant titles to customers on its digital shelves.
Recommendation engine
Based on your search requests, browsing history, and wish lists, Amazon will display a set of recommendations on the homepage in familiar segments dubbed "More Items to Consider", "New For You", and "Related to Items Youve Viewed".
Separate Bestsellers lists for Paid and Free applications, which are updated hourly, follow the lead taken by Google's own Android Market and Apple's digital storefront.
Amazon also has a couple of other party tricks up its sleeve to help an app developer gain that all-important visibility across its vast repository.
Past success
In sections entitled "Customers Who Bought This Item Also Bought" and "What Do Customers Ultimately Buy After Viewing This Item?", one punters past purchases serve as a jumping off point for successive shoppers.
So, if, for example, I purchase an Android tablet (Motorola Xoom, perhaps), then download the IMDb app and Angry Birds, anybody who later visits the Xoom product page will be informed of these potential must-have accessories to the 10.1-inch device.
In an increasingly competitive mobile apps landscape, every tool at a developer's disposal will be gratefully received, and with 114 million customers already well attuned to Amazon's purchasing methods, there could be a new addition to this ranking list 'coming soon'.
[source: Amazon]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |