A quick scan of Velti's promo push for its latest venture mGage suggests the firm believes the process of advertising on mobile is simply far too complex for many marketers to consider.
Though most projections suggests advertising on smartphones in particular is currently on the up and up, Velti which purchased ad exchange Mobclix back in October has set out to streamline the system to encourage more advertisers to take a punt on mobile.
The end result is the mGage Marketplace, which enables ad agencies to plan, execute, track and optimise their advertising from one platform.
Pure and simple
As you might expect, the firm claims mGage's ability to encourage more firms to advertise on mobile will result in publishers and developers alike seeing the benefit in their bank accounts, too.
"Based on our work with brands, agencies, media owners and operators across the globe, we realised there was a need for a marketplace where each component fundamental to the successful roll-out of a mobile marketing strategy could be bought, sold and managed," said Velti CEO Alex Moukas.
"Whether it is a publisher looking to monetise its inventory without risking channel conflict, an agency looking to plan premium mobile buys with tier one properties or a technology business looking to execute mobile programs and prospect for agency and brand customers, the Velti mGage Marketplace is the universal platform the industry has needed to realise the potential of this highly valuable channel."
Making most of Mobclix
Velti claims the span of mGage's set up is only possbile because of its buyout of Mobclix and the stake it the company has in CASEE, which operates China's largest mobile ad exchange.
Both networks will be wrapped up in mGage, but the network will also facilitate white label exchanges, allowing the creation of private marketplaces where agencies can work directly with tier one publishers and ad networks discreetly.
"We're very excited about the mGage Marketplace and the potential benefits for brands, ad networks and publishers around the world," said Mobclix co-founder Krishna Subramanian.
"Mobclix's mission has always been to help identify monetisation channels within mobile advertising and we believe the mGage Marketplace is a unique and compelling offering for all audiences looking to develop, execute and monetise mobile ad campaigns."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Jun 9th, 2024
PocketGamer.biz Podcast Week in Mobile Games E15 - Star Wars: Hunters finally launches, the West's MOBA problem, and Xbox handheld rumours
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Week in Views - The hunt for the new Star Wars game, Xbox goes handheld, and cats versus monsters…
News
Jun 7th, 2024
Metacore's Teppo Soininen: “Anybody who has put a game into soft launch knows there’s still plenty of space for f*ck ups.”
Events
Tribeca Games Festival 2024 | North America | Jun 5th |
Steam Next Fest: June 2024 Edition | Jun 10th | |
GamesForum Hamburg 2024 | Europe | Jun 11th |
WN Conference Istanbul 2024 | Jun 11th | |
ESI London 2024 | Europe | Jun 13th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Game Con Canada (GCC) 2024 | North America | Jun 14th |
Indie Dev Play 2024 | Europe | Jun 14th |