Accelerated by the recently secured $25 million funding round, the worlds largest open app store GetJar has acquired discovery technology firm Infrinity and its management.
At its core, Infrinitys platform creates pathways - through inference, friends, and family - for app developers to identify the best set of users for their software and vice versa.
Having already integrated Facebook Connect into its mobile site to foster community endorsement and engagement, GetJar will look to enhance that experience via Infrinitys sophisticated recommendation engine.
Overwhelming situation
"With hundreds of thousands of apps to choose from, the app store experience can be very overwhelming for consumers," Ilja Laurs, GetJar CEO, said.
"With Anands leadership and the technology of Infrinity, GetJar will make noticeable advancements to its app store usability and improve app discovery."
As a result of the acquisition, Infrinitys founder Anand Venkataraman will assume the position of vice president of discovery technologies for GetJar.
Discover the truth
With its inaugural App Meter Survey revealing that only 21.6 percent of app consumers discover titles direct from app stores, GetJar has recognised the existing deficiencies in its model and sought a solution promptly.
"Mobile app discovery continues to be one of the biggest problems in the evolving mobile applications market,"Venkataraman said.
"GetJars use of Infrinitys technology will provide new features that improve discovery to a critical number of publishers worldwide, continuing Infrinitys goal of making discovery a two-way street."
[source: GetJar]
News
With a degree in German up his sleeve Richard squares up to the following three questions every morning: FIFA or Pro Evo? XBox 360 or PS3? McNulty or Bunk?
Top Stories
News
12 hours, 44 minutes ago
PocketGamer.biz Podcast - ustwo games’ María Sayans on the sustainable strategy behind Monument Valley
Feature
May 28th, 2024
Hot Five: Disney x Fortnite, Sega’s sonic speed, and a potential Keywords Studios buyout
Feature
May 27th, 2024
“There has been an increase in funding opportunities for African developers with more exciting times to come"
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
BostonFig Online 2024 | Jun 1st |