Like the undergarments of the oldest profession, EA Mobile has been adjusting its prices again.

There's no particular reason for the sale, which sees the prices of 22 iPad games cut down to between 99c to $2.99.

As EA puts it - "Get iPad games up to 70% off this weekend during our BIG iPAD GAME SALE. Buy this game now and save!"

Say what?

But, if you look closer at the situation, what you actually see is EA is technically putting up the sale prices on these games.

The argument goes that all of the games with the exception of Monopoly Here and Now: The World Edition and Shift 2 Unleashed for iPad have already been on sale, priced 99c at least once during 2011. (Those two titles have seen a lowest price to-date of $1.99.)

Hence, all of games have been priced at 99c, or a price lower than their current sale price, on two or three occasions: some even during September.

So, their current sale price - which in most cases is $2.99 - is more expensive than their previous sale price.

That's not a sale in my book.

Pull the other one

Some examples: Yahtzee HD, currently $2.99, was free on 26 February and 99c during February, May and June, while Mirror's Edge for iPad was priced at 99c in July, $1.99 on 1 September and is now $2.99.

The fact that inbetween these 'sale' periods it's been $9.99 is irrelevant, because clearly for EA and any consumer with access to Google, it's now a $2.99 product: a price point it's been sold at, or below, in December 2010, March 2011, June, July and September.

For the record, since it was released in April 2010, its price has been changed 26 times. Content-wise, it's been updated once.

I guess we can see where EA's focus is. 

Still, with its Q2 financial period ending 30 September, no doubt its beancounters are expecting to reap the reward.