There's plenty of innovation when it comes to collecting mobile data, but analytics is the cutting edge of the business.
With that in mind - and following the launch of its consumer mobile value exchange site - Tapjoy has announced it's hired a head of analytics.
More than a bean counter
Previously lead analytics director at a number of advertising companies, including Advertising.com, Phil O'Neill is tasked with digging into the vast amount of data that Tapjoy generates.
This covers everything from the number of apps downloaded, cross platform comparisons and user behaviour. He'll be tasked with taking this and producing what the company labels 'special industry reports'.
In this, it seems that Tapjoy is looking to build out its press profile in a similar way to other companies in the mobile space such as Distimo, Fiksu and - most prominently - Flurry.
The appointment follows on from Tapjoy's high profile hires including Peter Dille as chief marketing officer and Jim Jones as general manager of sales.
[source: Tapjoy]
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
1 hour, 46 minutes ago
Supercell's big Squad Busters mistake and how they're missing out on millions
Feature
2 hours, 27 minutes ago
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
Events
Unreal Fest Gold Coast 2024 | Australasia | May 29th |
For The Win 2024 | Europe | May 29th |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
GDCy Fest 2024 | May 31st | |
GameSummit Summer 2024 | Jun 1st | |
Gaymer Pride | North America | Jun 1st |