Playing out against a backdrop of a declining userbase, Zynga has moved to add big brands to the Draw Something set up, expanding beyond banner ads to actually employ advertising in play.
Players will now find brand names popping up in amongst standard word suggestions, with advertisers able to book slots to charge users with drawing and guessing their products.
Brand battles
Early reports suggests one of the first businesses to take up Zynga on its offer is the NHL in the US, though the likelihood of more household names coming on board in the coming weeks and months appears high.
Indeed, Zynga tested the game's new ad bent using brand terms such as Nike, KFC and Doritos in game, with CEO of developer OMGPOP Dan Porter claiming people "loved to draw the Colonel and bags of Doritos."
The news comes as numbers from AppData suggest Draw Something lost around a third of its daily active users (DAUs) during April, little over a month after Zynga paid out $180 million for the studio behind it, OMGPOP.
[source: AdAge]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
9 hours, 9 minutes ago
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
11 hours, 20 minutes ago
Stumble Guys welcomes Looney Tunes characters in latest high-profile crossover
News
9 hours, 9 minutes ago
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |