Samsung is to make a move to capture a third of China's entry-level smartphone market with a pair of new low-cost handsets for the region.
Speaking at a Beijing news briefing, Samsung China SVP Wang Tong said the "strong market trend" for low-price smartphones in China was behind his company's move, as well as the sheer size of the market at hand.
High and low
Indeed, market intelligence firm IDC has already predicted China will overtake the US to become the world's largest smartphone market in 2012, though aiming for the low-end of this sizeable userbase will see Samsung line up in direct competition with Motorola, HTC and ZTE.
Chinese search specialist Baidu is also making a play for the low-end smartphone market in the region, and its debut handset - which will run a tailored version of Android - is expected to retail for less than 1,000 yuan (around $160).
That's a price tag that Samsung can't currently match.
The firm's newly announced handsets - the S6102E and S6352 will retail for 1,158 yuan (around $180) and 1,599 yuan ($250) respectively, although they will be available at cheaper rates via contract.
[source: China Daily]
News
Related Articles
Interview
Apr 9th, 2024
Saga CEO Rebecca Liao on the launch of publishing division and mass market web3 games
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |