While rival GREE is preparing to wow western publishers and developers alike at E3, Japanese social gaming giant DeNA has turned its attention to China.
The firm's Chinese subsidiary has just unveiled a partnership with Renren, which runs one of the region's leading social networks.
The alliance will see a dedicated Mobage section hit Renren's Android app, allowing users to download the platform's games and log in with their Renren IDs.
Mobage momentum
Naturally, it's a move designed to expand Mobage's userbase, enabling newcomers to join without going through a labourious sign-up process.
"DeNA China's goal is to bring high-quality mobile games from around the world to the ever-increasing smartphone users in China," said DeNA China VP Lou Fei.
"Mobage and Renren are complementary in terms of users and offerings, and DeNA hopes to pioneer Chinas social gaming market together with Renren."
DeNA originally launched Mobage in China on Android back in July 2011 before launching on iOS four months later, with 40 titles now on board.
[source: DeNA]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
as
News
1 hour, 38 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
2 hours, 48 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
6 hours, 37 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |