US mobile monetisation platform MoPub has released its Mobile Advertising Marketplace report for the period June to September 2012.
The conclusions are generated from the 20 billion monthly ad impressions that ran through its real-time bidding service.
This will rise for Q4, however, as the company recently announced it was now handling 1 billion ads a day.
Cross platform competition
In terms of headlines, the gap between the price of adverts running on apps and games on iOS and Android devices continues to shrink.
Android eCPMs increased - up 26 percent in Q3 - but the Apple premium - of around 29c - remains.
Indeed, this can be seen most clearly as cost of advertising within iPad apps is double that of apps running on Android tablets.
More information
The other key trend is the importance of the advertising experience - both in terms of the premium attached to rich media ad units such as videos, as well as impressions backed with key words. These typically help in terms of targeting by gender and age.
The addition of such information can increase the value of ads by 40 or 50 percent, as it enables brand advertisers to get involved in mobile campaigns.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
as
News
7 hours, 57 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
as
News
9 hours, 7 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
News
12 hours, 56 minutes ago
Epic Games hit with €1.1m fine for unfair commercial practices in Netherlands
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |